The Brow Gel is a gel based product that fills in, shapes and defines brows to make a statement. The spoolie brush allows for easy application with just a few short strokes. The Brow Gel is available in 5 color enhancing shades and 1...

Your Skin Foundation Stick is a medium-to-full buildable coverage foundation that looks and feels like your best skin.  As lightweight as a foundation stick can get, the creamy formula glides on and blends effortlessly for comfortable wear. The finish is smooth and natural —...

Meet Miracle Balm — a light-reflecting balm that gives your skin a fresh, healthy glow. It’s a highlighter, blush, bronzer, and so much more.Tap it on cheeks, lips, or as an all-over tint for an effortlessly natural look. Layer it over foundation to warm...

What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil...

Just Enough is a lightweight tinted moisturizer that smooths and evens skin tone with a soft touch of coverage. It hides redness, looks natural, and feels like nothing on your skin.Packed with hydrating ingredients, it keeps your skin moisturized — without clogging pores.Choose from...

This glow-on-the-go exclusive is back for a limited time. Miracle Balm Palette is the ultimate multitasker — a trio of Miracle Balm shades designed for every need.    Each palette contains Miracle Balm shades that can be used as all over tints, blushes and...

Blushing Stick is a buttery lip and cheek tint that starts light, blends seamlessly, and builds naturally. Designed to melt into skin and help support its moisture barrier for a happy and healthy flush. Whether you keep it subtle or build it up, your...

Lip Recharge is a powerful lip treatment that refreshes, smooths, and hydrates on contact through a mix of antioxidants, moisture-boosting peptides, and a cooling metal applicator.   Available in 9 sheer shades strategically made to look beautiful on all lip tones. Throw on for...

A makeup artist's dream...but simple enough for a newbie to master. The Face Pencil is a creamy yet dense concealer that provides buildable coverage to conceal redness, blemishes and even skin tone - while remaining virtually undetectable. A lighter shade can also be used...

Say goodbye to dark circles. The Neutralizer Pencil brightens and color corrects darkness around the eyes for extra tired days. This creamy yet dense concealer is formulated with a clear base for no chalky undertones. Shades range in hues of peaches and pinks to...

The Classic Lip is a lightweight, richly pigmented lipstick with a satin finish. It features shea butter and vitamin E to smooth and condition your lips. Available in 12 shades from neutral to bold, it’s the kind of classic that never goes out of...

The Lip Pencil is a richly pigmented pencil that defines and fills in your lips for a refined, modern look. The creamy formula gives a lightweight, breathable, and barely-there finish. Featuring 8 nude shades and 4 bold shades.

The Lippie Stick is a dense and cushiony lip balm that locks in moisture and protects against the elements, leaving your lips feeling soft and nourished. Made with rich plant-based oils and cocoa butter in our signature blend of orange, spearmint, and lavender essential...

En Route is an evening fragrance that captures the excitement of a night out, when you know something special is about to happen. With notes of lily, tonka musk, and a hint of jasmine, this is a scent that’s alluring, elevated, and unforgettable. It’s...

Created in collaboration with Brooklyn-based Apotheke, this limited-edition candle brings our signature BKLYN fragrance into your space. It features a premium soy wax blend and a mix of essential and perfume-grade oils. With notes of lemon, neroli, and sandalwood, the BKLYN Candle transforms your...