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Your Effortless Glow Awaits
 Our clean multi-purpose makeup lets you craft soft, no-makeup looks in minutes. Lightweight, skin-friendly formulas bring out your natural beauty without heavy layers. Grab your pick at up to 70% OFF, and enjoy worldwide free shipping with no order minimum 
Clear all

Your Effortless Glow Awaits
 Our clean multi-purpose makeup lets you craft soft, no-makeup looks in minutes. Lightweight, skin-friendly formulas bring out your natural beauty without heavy layers. Grab your pick at up to 70% OFF, and enjoy worldwide free shipping with no order minimum 
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  • Minimalist Defining Mascara Main image Minimalist Defining Mascara Secondary image
    Minimalist Defining Mascara
    Minimalist Defining Mascara gives your lashes natural long-lasting definition — without the drama. It creates fullness and length through an innovative non-clumping, non-smudging, and conditioning formula. It features a flexible, easily controllable wand to reach even the smallest of lashes.
    $8.40
    $28.00 $8.40
  • The Statement Mascara Main image
    The Statement Mascara
    The Statement Mascara gives your lashes a standout finish. This award winner has an inky, ultra-pigmented formula that separates, lifts, volumizes, and lengthens in one fell swoop. The curved wand captures even the smallest inner corner lashes and extends outer lashes to the max....
    $8.40
    $28.00 $8.40
  • The Best Eyeshadow Main image The Best Eyeshadow Secondary image
    The Best Eyeshadow
    Minimalist but mighty. This blendable shadow offers professional-grade velvety pigment. Customize it with your tools: A fluffy brush yields a sheer application while a tighter brush will maximize density. Layer and blend to add dimension.
    $7.80
    $26.00 $7.80
  • Gel Liner Main image Gel Liner Secondary image
    Gel Liner
    Gel Liner is a richly pigmented eyeliner that glides on effortlessly, stays in place, and provides statement definition. Not to mention, the creamy gel formula is water and transfer-resistant, making it ideal for all-day wear.
    $9.60
    $32.00 $9.60
  • The Best Pencil Main image The Best Pencil Secondary image
    The Best Pencil
    The indispensable pencil. A precise, crisp line that glides on seamlessly and can be used with shadow on top or all by itself. Highly pigmented, this formula is based on 1970s no-frills, ultra-dense formulas‚ but updated with a clean and modern ingredient stack. Blend...
    $7.20
    $24.00 $7.20
  • The Brow Pencil Main image The Brow Pencil Secondary image
    The Brow Pencil
    More brow with less work. This smooth, controllable pencil integrates tiny, hairlike fibers to add dimension and fullness. Use it to achieve fluffy and feathery brows, to extend and define, or just to fill in bare patches.
    $7.20
    $24.00 $7.20
  • The Eyeshadow Stick Main image The Eyeshadow Stick Secondary image
    The Eyeshadow Stick
    The Eyeshadow Stick is a creamy, highly pigmented shadow that transforms without trying.   The lightweight formula lets you customize your look from one simple sweep to a layered statement. It locks onto lids for long-lasting wear without creasing or transferring.   Available in...
    $9.60
    $32.00 $9.60
  • Just A Sec Main image Just A Sec Secondary image
    Just A Sec
    This innovative formula is weightless, cushiony, and adds a luminous wash of color across lids, at the inner corner of the eyes, and along the brow bone. Just a Sec can be used to create depth, add highlight, or a bit of shimmer for...
    $8.40
    $28.00 $8.40
  • Sparkle Wash Main image Sparkle Wash Secondary image
    Sparkle Wash
    Magic hour for the eyes. This shimmering, dimensional liquid eyeshadow locks onto the lids during the day. Customize the intensity by building for radiant (but never overdone) sparkle.
    $7.80
    $26.00 $7.80
  • The Brow Gel Main image The Brow Gel Secondary image
    The Brow Gel
    The Brow Gel is a gel based product that fills in, shapes and defines brows to make a statement. The spoolie brush allows for easy application with just a few short strokes. The Brow Gel is available in 5 color enhancing shades and 1...
    $7.80
    $26.00 $7.80

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